In a world of increasingly demanding, savvy customers, it's imperative for brands to be more than just the sum of their visual parts. They need a sense of purpose, and a purpose - and for every brand touchpoint to evoke a sense of what that purpose is, overtly or otherwise.

Founders of customer experience consultancy Smith&Co, Shaun Smith and Andy Milligan, have written a new book on brand purpose - called On Purpose. We chatted with Shaun about the necessity of brands to have and show a purpose, and what happens when brands don't - or if they get their purpose wrong.

If you need to bring a drone down, how would you go about it? Shoot at it? A new system from a consortium of British companies claims to be able to bring drones to Earth by a combination of radar, optics, and RF jamming.

THEY'RE GRRRRRREAT! Tony the Tiger, decades-old star of advertising for Kellogg's Frosted Flakes (aka Frosties), stars in a new and high-quality ad for the product, helping a call girl to please her client. It's rather risque... because it hasn't come from Kellogg's.

Safe Harbor, the agreement where American companies can pass data from Europe back home within an EU-compliant legal framework, has been ruled as invalid by the European Union Court of Justice.

A drone launched by intelligence pressure group Intelexit has achieved that age-old stunt of politically-energised leaders and their air command: it has dropped leaflets over its "enemy" base, inviting National Security Agency officials to see the light and quit their job.

The arrival of the Anthropocene recognises the significant global impact of human activity on the Earth’s ecosystems. Building on Huizingia’s understanding of the relationship between play and culture, this essay explores the role that play could have in survival strategies or to provide awareness of the impact of human processes in the Anthropocene. In this worldview, play has a primary function in culture through its role in modelling modes of human survival: simulation is good tool for understanding the impact of systems on the world; play enables the possibility to become adaptive and ‘hack’ the world as conditions change; and lastly, play suggests that a changed philosophical perspective may offer an evolutionary edge for survival in a changing world. Drawing on Lévy, Bogost, Harman and Parikka strategies for play are explored using micronations and pervasive games; demonstrated and illustrated by analysis of games from recent experience within the Micronation of Ludea.

Ruth Gibson and Bruno Martelli have won the Lumen Prize for 2015, with their work MAN A.

Disappointingly, this week has been nowhere NEAR as mental as last. Ah well, normal life has to reassert itself sometimes, I suppose. Speaking of normal life, or that which passes for it in these Ballardian times, mine's on hold for a bit as of tomorrow as I pop to Venice for a few days with my mum - anyone with any top Biennale tips, feel free to share them with me. Web Curios will hence be on holiday next week - in its absence, why not try smiling at strangers, or cultivating an unusual but by no means unpleasant feeling of gentle optimism about the future? Neither of those things will make any long (or even medium, or possibly short)-term difference to the course of your or indeed anyone else's life, but when you only have plasters with which to treat your axewound then you must make do and mend. 

Anyway, don once again the ritual blindfold and clasp tightly the end of the proffered string as once more we delve deep within the twisting, angular corridors of the weblabyrinth, taking care not to drop it lest you be left down here all alone with nothing but the algorithms and spambots and bongo agreggators and the loneliness which can only be measured in binary - THIS, AS EVER, IS WEB CURIOS!  

Digital Futures UKMX is part of a year-long joint cultural programme between the UK and Mexico. The project launched in June with the aim to find creative solutions to problems common to two particular cities - Mexico City and Dundee - such as the environment, climate change, open data, waste and sustainability.

For last week's Digital Design Weekend at the V&A, a group of digital makers and developers came in from Mexico to show and talk about their work. We caught up with two of them, asking about the thinking behind two specific prototypes on show as well as the digital and startup scene back in their home country.

The Deep Sweep is a new project from Julian Oliver, Danja Vasiliev and Bengt Sjölen at art collective the Critical Engineering Working Group. Like many of the group's past works, it's an interventionist piece - scanning the radio signal space normally occupied by drones.

Satire is dead, killed by politics. There's literally nothing that I can write here which could come close to the brain-splittingly odd events of a week in which several organs of the national press felt it necessary to publish definitions of both necrophilia and bestiality so as to assure their readers that the Prime Minister could not, in fact, have been guilty of either. 

I know that my continual repetition of this refrain is marking me down as an increasingly old and confused antique, but modernity is baffling to the point of incomprehensibility at times. 

So whilst I slope off to wrap a blanket over my knees and sit in a bath chair with an ear trumpet, you young things gather round and suckle at the many porcine knowledge-dugs of the web, each ready to dispense a warm and sticky flow of CONTENT MILK into your waiting, gummy maws - as ever, THIS IS WEB CURIOS!

“Burning Man is Silicon Valley”, tech magnate Elon Musk declared last year. But the annual festival in the middle of the Nevadan Black Rock desert may seem an unlikely place to encounter the dotcom aristocracy. Its lunar-barren landscape is a world away from the plush campus greens of the Googleplex. Thousands gather together in tribes every year to stage musical and theatrical performances, exhibit art, run workshops, “gift” free booze and food (money is outlawed) and construct fantastical welded artworks mounted by dancers and DJs who blare out whomping dubstep into the cacophonous night.

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RT @TimandraHarknes: I worked for an Existentialist ad agency, Sartre & Sartre. My best campaign: "Buy this deodorant. Or don't. Either w…
News: British-developed DEATH RAY brings drones to the ground https://t.co/SKkeDehDU6