Jonathan MacDonald: Advocurrency - an alternative trading currency for advertising

Jonathan MacDonald. Photo by courtesy of Jonathan MacDonald

 


I remember reading in Smash Hits magazine when I was young about how Keith Richards from The Rolling Stones would drape coloured scarves over lampshades to get the right ambience backstage. I'm not sure whether the photo is representative of such an environment, but you get the idea..

 

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Latest from Webit

Latest from Webit

 

Our friends at Webit have made given out some more news in advance of their big event which takes place in October.

 

20 days before the ending of the "Webit-Most Influential People Online" campaign, more than 1300 people from 77 countries are trying to gain the prestigious award.

The five most influential representatives from the online communities from 77 countries will gain special awards – free access to one of the premier international digital industry's events, that for third year in a roll will take place in Bulgaria - Webit Congress. The most influential person will receive VIP pass to Webit Congress 2011, flight ticket to Sofia and back and recognition by the Webit society and media.

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Big screenings

Big screenings

 

New media art organisation Trampoline is looking for submissions from artists working with moving image, for an exhibition which will form a touring programme for urban screens (in other words, big screens in cities).  It follows up the first part of Trampoline's urban screens programme Do Billboards Dream of Electric Screens?

This time, work can be generative art; digital animation; net art; or film performance... but it must be presentable as a single channel video piece.

They're looking "... for works that respond to and play with the architectural qualities of urban screens as media surfaces and their relationship with public space."

 

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The hare and the tortoise

The hare and the tortoise

 

Oh shit:

 

Consumers prefer being reached by post and email, rather than through social media or mobile channels, according to research published by data specialist Acxiom.

The study, carried out in July, benchmarking marketers' perceptions against consumers', suggested that just 9% of consumers feel SMS marketing is an appropriate way for brands of which they are existing customers to get in contact.

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In your ears

Nicole Yershon, Tara Austin. Photos by courtesy of Nicole Yershon, Tara Austin, Ogilvy

 

The relationship between music, marketing, and the consumer is fundamentally changing: the rulebook on what's possible, what can be offered, and what consumers want, is being rewritten all the time. With that in mind, we asked Tara Austin and Nicole Yershon, two leading thinkers at Ogilvy and part of the agency's "Lab Day Live" event, to consider how an agency's work with music is changing – and how music forms part of a client-agency relationship.

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Robots and avatars

Robots and avatars

 

Robots and Avatars has launched its full call for proposals - two development commissions and at least six existing works, culminating in an exhibition next year. Here's how they put it:

 

Robots and Avatars is an intercultural, intergenerational and interdisciplinary exploration of a near future world consisting of collaborations between robots, avatars, virtual worlds, telepresence and real time presence within creative places, work spaces, cultural environments, interactive entertainment and play space.

 

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Golden decayed

Golden decayed

 

For many of us, what we know about bacteria is dictated by marketing. Some products claim to have "good bacteria", while many are determined to stamp out the bacterium menace, as explained in TV spot ads where parents relieve their children of the potential to contract something horrific through the simple squirt of a transparent liquid.

There are bacteria all around us, all of the time. They are on your computer keyboard (or your phone), right now. We carry a whole ecosystem of the stuff within and on us. It's the location, type and number which determine whether they are infectious or symbiotic.

It's this potential that excites Anna Dumitriu. Trained in Fine Art but, from an early age, fascinated in the untold narratives behind science, she is unlocking the untold stories of bacteria, working with scientists to find new, artistic methods to show bacteria in new and different contexts.

Her recent work features textiles, stained with bacterial pigments. Their patterns are created using quorum-sensing processes and a mixture of natural and synthetic antibiotics. Her works also feature digital video mapping to augment the sculptures, resulting in time-lapse videos of bacterial communication in process. As Dumitriu suggests, bacterial communication is critical to her work, but also to human health. Quorum-sensing is used by bacteria to control things like virulence factors, sporulation and toxin production. The more in which we understand how bacteria communicates and behaves, the greater chance we have of developing new antibiotics.

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News from Sofia: Webit 2011

News from Sofia: Webit 2011

 

Our friends at Webit are getting ready for this year's event, once again taking place in Bulgaria, on 26-27 October. Here's some info from the Webit team on how preparations are progressing.

 

The Main Marketing Stage is, without any doubt, the heart and soul of Webit Congress. This is the place to hear visionary keynotes and action-provoking panel discussions on e-Marketing, e-Commerce, Social Media, where top experts of the world digital industry will share their know-how and will discuss the problems and the challenges in front of the marketing industry. As usual, the Main Marketing Stage shall host 700 attendees. The focus of the keynote presentations and the panel discussions will be on the successful practices from the CEE region and worldwide in areas like e-Marketing, models for client communications, strategies for presence of the brand in the social medias, mobile marketing, adapting the brand to the latest trends, etc. The speakers are Founders, Presidents and CEOs of some of the biggest, most successful, most innovative and fast developing companies worldwide like Microsoft, eBay, PayPal, Google, Facebook, Saatchi & Saatchi, etc. The Main Marketing Stage will offer its visitors one more surprise: the unique opportunity to meet in person one of the few digital magicians in the world – Marco Tempest.

For the very first time this year Webit Congress launched the DevCamp Workshops – the meeting point for top web/app developers from CEE and representatives from leading platform and operation system suppliers. During the event, the participants will share their huge experience and vision about the future of the platforms and the apps, will network and exchange contacts. Every workshop is half or full-day long and top experts will present in front of the audience techniques and strategies in the respective area. Among the speakers are John Lunn, Director of Platform and Integration, PayPal X, who will demonstrate the latest innovations in online payments.

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Imperica on Facebook

Imperica on Facebook

 

We're now on Facebook, so you can get more of our lovely goodies over there, discuss topics with other readers, and we'll be introducing some exclusive stuff there over the next few months too.

 

Imperica on Facebook

Nielsen clings onto the PC in a multi-screen age

Nielsen clings onto the PC in a multi-screen age

 

Nielsen:

 

Many people predict that mobile devices will be the only important user interface platform in the so-called "post-PC" future. Some even recommend designing websites for mobile first, and then modifying the design for the desktop PC as an afterthought.

 

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Onedotzero graduate scheme deadline is today

Onedotzero graduate scheme deadline is today

 

The deadline for the Onedotzero Cascade 11 scheme is today (1 September), at 5pm:

 

As part of the annual onedotzero_adventures in motion festival at the BFI Southbank, 23-27 November, onedotzero is looking for 40 top creative graduates to take part in their award winning education platform onedotzero_cascade this October and November 2011.

cascade champions collaboration and multi-disciplinary project development through a series of workshops and activities led by some of onedotzero's most innovative partners, creators and featured artists. cascade has built a reputation for offering inspiration and insight, practical advice and first-hand experience in a fun and energetic environment. The programme is aimed at developing a new model for creative partnership and originality across diverse disciplines to foster personal and professional development in those who are about to embark on a career in the creative and cultural industries.

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News: Rupert Murdoch buys UK TV station

News: Rupert Murdoch buys UK TV station

 

Guess the story:

 

...Murdoch's presence rang alarm bells, who expressed concern that a foreign national and owner of significant British newspaper interests, could own a British television station.

 

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Watermans International Festival of Digital Art, 2012

Watermans International Festival of Digital Art, 2012

 

The Watermans International Festival of Digital Art comprises of a series of installations exploring interactivity and participation in media and digital art. Accompanied by a series of discussions, artists' presentations and talks in collaboration with Goldsmiths, it showcases six interactive installations, to be exhibited over a 10-month period from next January.

The artists/collectives have been selected from an open call for proposals, shortlisted by a panel from Watermans, Goldsmiths, Onedotzero, and the Athens Video Art Festival. Here they are...

 

Suguru Goto - Cymatics

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Welcoming our new overlords

Welcoming our new overlords

 

Marc Andressen (who can just about be forgiven for Netscape Communicator v4) on how software is taking over:

 

More than 10 years after the peak of the 1990s dot-com bubble, a dozen or so new Internet companies like Facebook and Twitter are sparking controversy in Silicon Valley, due to their rapidly growing private market valuations, and even the occasional successful IPO. With scars from the heyday of Webvan and Pets.com still fresh in the investor psyche, people are asking, "Isn't this just a dangerous new bubble?"

(...)

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Adventures: in code and in Kentucky

Adventures: in code and in Kentucky

 

Fascinating stuff from Dennis Jerz:

 

Because so little primary historical work has been done on the classic text computer game "Colossal Cave Adventure", academic and popular references to it frequently perpetuate inaccuracies.

"Adventure" was the first in a series of text-based games ("interactive fiction") that emphasize exploring, puzzles, and story, typically in a fantasy setting; these games had a significant cultural impact in the late 1970s and a significant commercial presence in the early 1980s. Will Crowther based his program on a real cave in Kentucky; Don Woods expanded this version significantly. The expanded work has been examined as an occasion for narrative encounters [Buckles 1985] and as an aesthetic masterpiece of logic and utility [Knuth 1998]; however, previous attempts to assess the significance of "Adventure" remain incomplete without access to Crowther's original source code and Crowther's original source cave.

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David Byrne: the future for computers in art, from 1987

David Byrne: the future for computers in art, from 1987

 

Wearer of oversized suits David Byrne, writing in 1987 on what artistic applications of computers will look like in 2007:

 

I don't think computers will have any important effect on the arts in 2007. When it comes to the arts they're just big or small adding machines. And if they can't "think," that's all they'll ever be. They may help creative people with their bookkeeping, but they won't help in the creative process.

The video revolution, however, will have some real impact on the arts in the next 20 years. It already has. Because people's attention spans are getting shorter, more fiction and drama will be done by television, a perfect medium for them. But I don't think anything will be wiped out; books will always be there; everything will find its place.

In conversation with... David Berry and Andy Piper

David Berry, Andy Piper. Photography by courtesy of David Berry, Andy Piper

 

Software is increasingly becoming part of the world around us: from cars to washing machines, we are working with "smarter" devices that offer levels of service and interaction that have never been seen before. What does this mean for society, and how society understands the role that software plays within it? We invited two leading thinkers – David Berry and Andy Piper – to discuss software from a socio-cultural perspective.

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Banning Like

Banning Like

From VentureBeat:

 

The German government on Friday declared the Facebook "Like" button, which appears on countless websites accessible all over the world, in violation of the country's strict privacy rights — and thus illegal.

An official from the German state of Schleswig-Holstein's data protection center, Thilo Weichert, said the privacy violation stems from the Like button's ability to track a person's movement across the web, according to a report by The Local.

In addition to violating German laws, Weichert claims the Facebook Like button also breaks European Union data protection laws. However, Facebook has rejected those claims and said any data that's stored (like web activity from a unique IP address) is deleted after the industry standard 90-days, according to the report. VentureBeat has contacted the company for further comment.

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Damn you, ungrateful consumers

Damn you, ungrateful consumers

 

Gerry McGovern:

 

Stop talking or writing about your new app, video, Twitter feed or Facebook page. Start making your customers' lives simpler, faster, cheaper.

"Dear Gerry," the email from John Kavanagh, Loyalty Marketing Manager for Aer Lingus begins. "As a valued member of our Gold Circle programme I am delighted to be contacting you with news of the newly launched Aer Lingus App."

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Art of Digital London - alternative revenue streams

Art of Digital London - alternative revenue streams

 

Our friends at Art of Digital London are running a session next Wednesday at the Photographers' Gallery in London. Given the increasing requirement (implicit or explicit) by public funders to find alternative revenue streams, what do the alaternatives look like?

 

The following areas will be covered in the event:

 

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