"He's much nicer in real life than he is online".
This comment, made during IPA 4 to Richard Huntington, encapsulates the difference between the supposedly controversial, poky, conflictive author of Adliterate; and the real, warm, friendly – and opinionated – guy that, by day, is in charge of strategy at Saatchi & Saatchi.
Where this mismatch between perception and reality comes from, is in Adliterate: Huntington's passionate, and discursive blog that celebrates its sixth birthday this year. From that particular grain of blogs that sprouted up mid way through the last decade, Adliterate has a distinctive, personal voice - and then some. If blogging is about bringing a distinctive voice to life, then it has clearly succeeded. And, while the blog may be a more amplified, extreme version of Huntington in real life, he doesn't shy away from making sharp, opinionated points in real life either. It's almost as if both the "real" and the "Adliterate" selves are, in a sense, validating each other.
But, for Huntington, blogging has provided a way to give focus and a sense of purpose to a nascent community, as well as provide a platform to encapsulate current thinking.
"All of a sudden, in the early part of the last decade, all those thoughts you had on your way to the tube that were slightly random and weird: suddenly, there was a place to write them down and put them out. It was a gift to planners, because blogging was all about the random shit that you were thinking.