Been on a date recently?
Face to facebook is the final project in a three part series named "Tha Hacking Monopolism Triology" by the two Italian artists Paolo Cirio and Alessandro Ludovico. It was launched on the 2nd February 2011, with a mixed media installation at the Transmediale festival in Berlin, and a press release announcing a new dating website called lovely-faces.com.
The set-up for the 'Face to facebook' project was to steal 1 million facebook profiles and re-contextualize them on a custom made dating website (lovely-faces.com). The data collected from the profiles was only information available publicly on the internet, like the users name and profile picture. No facebook account was needed to access it. The 1 million facebook profile pictures were then checked for images that were usable in a dating website context. The remaining 250,000 profile pictures were then fed through various face recognition filters to assign an assumed personality to the subjects and a new profile was created ready for the dating website. Once published on lovely-faces.com, interested pursuers could get in contact with the people behind the original facebook profiles through facebook messages.