The current television advertising campaign for the Nationwide building society has been widely derided as incredibly irritating. Negative reactions to the adverts, which feature a pair of singing sisters called Flo and Joan, have been widespread on social media. There has been plenty of scorn, and shockingly, even death threats.
It is easy to see why, for many, the adverts are annoying. They can come across as smug, basic and too twee to be warmed to. The overly long songs grate. Even worse, the open ended skits have no coherent story linking them together, just a common air of prim pithiness.
Whether this makes these good or bad advertisements however, is up for debate.