Mobile app report: your data is leaking everywhere

Mobile app report: your data is leaking everywhere Paweł Czerwiński
Forbruker Radet, the consumer council in Norway, has published a report on how ​"consumers are exploited by the online advertising industry". ​ It's a report whose findings should be of no surprise to many readers. What might be of specific interest, however, is the report's focus - on mobile apps, rather than any other digital medium. Th...
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Friend of a Friend: the Facebook that could have been

Friend of a Friend: the Facebook that could have been Craig Davis
I express my network in a FOAF file, and that is the start of the revolution. —Tim Berners-Lee (2007) The FOAF standard, or Friend of a Friend standard, is a now largely defunct/ignored/superseded[1] web standard dating from the early 2000s that hints at what social networking might have looked like had Facebook not conquered the world. Before we t...
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Stay safe online - a message that ripples through the ages

Stay safe online - a message that ripples through the ages Jose López Franco
In 1994, the BBC broadcast a series called  ​The Net ​. Shown weekly on BBC2 and hosted by Benjamin Woolley, it tapped into nascent interest of an Internet - and web - beyond academia. Oh, what the hell, just watch an entire programme and wallow in how lovely and fun and fluffy it all seemed to be, and what our collective future look...
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Design out climate change

Design out climate change Viktor Lysenko
Friend of Imperica Alexandra Deschamps-Sonsino , whom we first profiled waaaaay back in 2011 , has launched a new design education package based on the mitigation of climate change. Taking place for two weeks in July, it's a pilot and will feature talks and on-site visits. Topics will include carbon emissions, manufacturing, farming, renewables, lo...
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Will AI take over? Quantum theory suggests otherwise

Will AI take over? Quantum theory suggests otherwise Joakim Honkasalo
Will artificial intelligence one day surpass human thinking? The rapid progress of AI, coupled with our standard fear of machines, has raised concerns that its abilities will one day start to grow uncontrollably, eventually leading it to take over the world and wipe out humanity if it decides we are an obstacle to its goals. This moment is usually ...
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Government strategist in incomprehensible recruitment outburst

Government strategist in incomprehensible recruitment outburst
Do you want the UK to become a meritocratic technopolis? You do? Good. Because Dominic Cummings, notorious / infamous / ubiquitous special adviser to the Prime Minister, wants you. ​As sprawled across every newspaper and political blog this morning, Cummings wants a bunch of people to change "how the British state makes decisions". Here is his summ...
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Easily dissolves in water: Alex Frost goes on show

Easily dissolves in water: Alex Frost goes on show Alex Frost
Alex Frost is a London-based artist who made a name for himself back in 2018. In the summer of that year, Frost uploaded a series of videos to YouTube. Entitled  ​Wet unboxings ​, these videos - 48 in total - featured consumer food and health products being opened in a tank full of water. Here is one of these videos. Alex o...
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The end of 2019

The end of 2019
Each year, we wrap up how things went over the past 12 months as well as offer up a reminder of our most popular articles of the period. For us, we got things somewhat back on track and published many more articles than was the case in 2018, as well as try some new ideas - such as partnering with One Question and publishing articles from ...
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Fuck Yeah Internet Fridge: GitHub stores code in the Arctic

Fuck Yeah Internet Fridge: GitHub stores code in the Arctic Gunvor Røkke, CC licence
GitHub, Microsoft‘s open source super-repository, has launched a project to store code in the Arctic. While this may seem far-fetched to some, it is an admirable attempt to store code that can be retrieved and used by future generations without degradation. We have covered such matters before. Back in 2011, we interviewed Andy Finney  who was ...
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Collage art and activism in Chile: Instagram posts building on the legacy of Latin American ‘mail art’

Collage art and activism in Chile: Instagram posts building on the legacy of Latin American ‘mail art’
Since widespread protests started in October 2019 in Chile, social media has become a key way for artists and activists to circulate and exchange information and ideas. Independently curated Instagram feed @CollageChile has taken a particularly prominent role. The work, in form and dissemination, echoes 20th-century mail art and collage practice fr...
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The Predictions Bucket 2020

The Predictions Bucket 2020
Imperica's annual breakdown of predictions for the new year across marketing and digital. Make sure that your screen is in landscape mode to see the full chart. ​ Digital twins / Optimisation Democracy /  voting Finance / End of cash Enviro / CO2 Society / inclus- ivity / education / detox / Health Surveillance / ethics /  privacy / ...
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CO2 reduction: brands are finally realising that less is more

CO2 reduction: brands are finally realising that less is more Julia Joppien
We are fans of Wunderman Thompson Intelligence, the arm of Wunderman Thompson which wraps things up in rather neat little briefings and offers crystal ball-gazing to cilents. What's particularly good about WTI is that they don't coat things in nonsense - they produce reports, devoid of meaningless drivel, which anyone can read. All p...
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The Last of England: Marcus Brown's speculative fiction

The Last of England: Marcus Brown's speculative fiction Raimund Verspohl
Imperica turns 10 next year. The person who we have - probably - featured the most throughout this turbulent decade is Marcus Br- no, Marcus  ​John Henry ​ Brown. We started with Marcus on the toilet ; interviewed him about the past, present, and future ; profiled many projects ; talked about digital transformation ; and much more. T...
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Derek Jarman is given a retrospective in 2020

Derek Jarman is given a retrospective in 2020 Gorup de Besanez / Wikipedia
One really does wonder what Derek Jarman would have made of life in 2020. On the verge of re-electing the most toxic, hateful government in living memory whilst caught up in a fog of fake news, low-quality content, and phone and screen addiction... what would have been Derek‘s response? In  ​The Last of England ​ (1986), Jarman ...
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Amazon, the NHS, and the big grey area of data ethics

Amazon, the NHS, and the big grey area of data ethics Rahul Chakraborty
​Peruse through the awful, fawning ultra-pro-Conservative journalism in the  ​Sunday Times ​ and, occasionally, something interesting pops up. This was certainly the case on Sunday when it was revealed that Amazon has access to data from the NHS at no charge - or, one might ironically put it, free at the point of use. A Freedom of Information ...
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Hello! We have a new editor

Hello! We have a new editor
I have known Leila Johnston for about 10 years now. We met, I think, while she was still in agencyland in London and I was starting the perilous journey of setting up an online magazine called Imperica. So, I honestly cannot think of anyone to whom I would be more excited to be the magazine's new editor. Leila is perhaps best described as a true po...
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The predictions bucket for 2020

The predictions bucket for 2020 Karl Bewick
Every year, we run an exercise to summarise next year‘s marketing and digital trends from agencies, prominent folks, and broadcasters. We‘ve been doing this for 9 years now and we do it for a variety of reasons. The first is to see which of the predictors actually get it right over the course of the year. That‘s the fun bit. The second is to help y...
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Tim Berners-Lee: web inventor‘s plan to save the Internet is admirable, but doomed to fail

Tim Berners-Lee: web inventor‘s plan to save the Internet is admirable, but doomed to fail Christina Hoeppner, CC licence https://www.flickr.com/photos/26223114@N02/8434288479
Tim Berners-Lee is credited with inventing the world wide web and now he's calling on us to save it. The British engineer and computer scientist recently released a Contract for the Web – a list of commitments for governments, businesses and individuals to make in order to tackle fake news and privacy violations online. According to a new report by...
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Facebook metrics and business statistics

Facebook metrics and business statistics Annie Spratt
​With huge thanks to our friends at The Good Estate, here‘s a massive drop of the latest Facebook numbers for planners, strategists, account managers, and simply to quote to your friends  ​(You should get out more. - Ed) Key Facts: Facebook by the numbers Facebook financial statistics In 2018 Facebook generated 55.83 billion USD in revenu...
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Elizabeth Price: multi media

Elizabeth Price: multi media
One of our most popular articles ever is an interview with Elizabeth Price , just after she won the Turner Prize in 2012. Elizabeth's  ​bricolage ​ of video, technology, social commentary, history, and anthropology is both fiercely unique and extraordinarily ambitious. The Whitworth gallery in Manchester is exhibiting Elizabeth's latest work. ...
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