My dinner-party party piece for many years was to say, “Well, actually, I invented Baileys. You know, Baileys Irish Cream. I did that back in 1973.”
If one of the unfortunate listening group is a woman – and this is based on actual past experience - she is likely to respond something like this: “Oh-my-God. Baileys. My mother absolutely adores it. Did you hear that, Jocasta? This man invented Baileys. It’s unreal. I don’t believe it. He must be terribly rich. Baileys Cream. Wow!”
And it’s not as if these rather posh people really adore Baileys. Or even hold it in the same esteem as, say, an obscure Islay single malt or a fine white burgundy from Meursault. Not a bit of it. They might have respected it years ago but most people of legal drinking age regard Baileys as a bit naff. To my mind, they’d be very wrong.
On December 3rd, 2007, Diageo announced the sale of the billionth bottle of Baileys since it was first introduced in 1973. That’s a thousand million bottles. And they will have sold at least a further 250 million bottles in the decade since then bringing the total up to something in the area of 1,250,000,000. If we assume that every bottle of Baileys delivered eight generous servings that suggests that over 12 billion glasses of Baileys have been poured since it all began.
The initial thought behind Baileys Irish Cream took about 30 seconds. In another 45 minutes the idea was formed. Baileys was like that for me. A decade of experience kicked in and delivered a great idea. It wasn’t as instant as it seemed. This is the story of its creation.