The older and more jaded among you will look at this and think "Huh, that's just how the web used to be" but to the less savvy, the manifesto for Brutalist Web Design should be a compelling and rational call for designers and digital agencies to strip the crap out of their websites.
The BDW guidelines are:
Some of these will be harder to implement than others. Content through scrolling is an obvious clear win, but as many banks disable the back button for security purposes, this point may not be a universal one.
Otherwise, it's a good reminder to strip site construction back to thinking about core principles.
We've come a long way in terms of re-evaluating the web, with organisations such as the Government Digital Service helping with this process. Thankfully, we have also moved on from the Dreamweaver-and-Flash shite pumped out from digital agencies in the early 2000s, indicating that in putting humans and core principles first, we're delivering better outcomes.