1 minute reading time (188 words)

Facebook Trending, RIP

Facebook Trending, RIP Christoph Scholz, CC licence https://www.flickr.com/photos/140988606@N08/25076399117

It's going. Alex Hardiman, head of news products at Facebook, has announced that the news headlines bit to the right hand side of FB is to be replaced. It was never that good anyway:

We're removing Trending soon to make way for future news experiences on Facebook. We introduced Trending in 2014 as a way to help people discover news topics that were popular across the Facebook community. However, it was only available in five countries and accounted for less than 1.5% of clicks to news publishers on average. From research we found that over time people found the product to be less and less useful. We will remove Trending from Facebook next week and we will also remove products and third-party partner integrations that rely on the Trends API.

We've seen that the way people consume news on Facebook is changing to be primarily on mobile and increasingly through news video. So we're exploring new ways to help people stay informed about timely, breaking news that matters to them, while making sure the news they see on Facebook is from trustworthy and quality sources.

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