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Google wants to tidy up online election advertising

Google wants to tidy up online election advertising © Bwag/CC-BY-SA-4.0

Google has announced that it is making media buying for US political organisations much harder. The buyer will need to be a government-registered US citizen, with the ad itself containing information as to who is paying for it.


There's more to come. This summer, we'll also release a new Transparency Report specifically focused on election ads. This Report will describe who ​is ​buying ​election-related ​ads ​on ​our ​platforms ​and ​how ​much ​money ​is being spent. We're also building a searchable library for election ads, where anyone can find election ads purchased on Google and who paid for them.

Kent Walker, SVP, Google
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