Internet scholar and author Whitney Philips spent two years examining the ways in which hate groups have succeeded in, to use the marketing phrase, achieved cut-through. It's a cracking, if depressing read, once again outlining the necessity for marketers to understand the effectiveness of other ways of media planning and usage.
Offering extremely candid comments from mainstream journalists, the report provides a snapshot of an industry caught between the pressure to deliver page views, the impulse to cover manipulators and "trolls," and the disgust (expressed in interviewees' own words) of accidentally propagating extremist ideology.
After reviewing common methods of "information laundering" of radical and racist messages through the press, Phillips uses journalists' own words to propose a set of editorial "better practices" intended to reduce manipulation and harm.
As social and digital media are leveraged to reconfigure the information landscape, Phillips argues that this new domain requires journalists to take what they know about abuses of power and media manipulation in traditional information ecosystems; and apply and adapt that knowledge to networked actors, such as white nationalist networks online.