Remember the old saying that someone would "go to the opening of an envelope" to describe their obsession with being seen? Social media influencers have, in the main, taken that saying and turned it up to 11. This theory has been proven by YouTuber Josh Pieters, who sent a bunch of influencers a piece of gravel - but communicated to them as a piece of moon rock - to test as to whether they would talk about it on their vlogs. And, surprise surprise, they did.
Pieters bought a bag of gravel from B&Q and then sent a piece each to influencers including Louise Thompson (no, me neither - Ed) and Sophie Habboo (anything to do with Haribo? Habbo Hotel? No? - Ed). The pieces were accompanied by a letter from the nonexistent "National Space Museum" which read "Congratulations! You are now the proud owner of part of the moon".
A bunch of other influencers received the rock and paper - no scissors - and talked about it on their vlogs. Clips are in Pieters' video above.
Is this funny? Yes. Are influencers stupid? Not really, if the gift looks authentic.
That said, we're going to award a prize to the first hoaxer who can persuade an influencer to talk about tree-grown spaghetti.