1 minute reading time (140 words)

Killing twee

Wreckage by Peter Lorre, CC licence http://www.flickr.com/photos/weddingwithedouard/2195425543/sizes/m/in/photostream/


Sabotage Times, James Brown's new thing, has published a highly readable takedown of the friendlier side of B2C marketing. Written by Lucy Sweet and with the endearing title Fuck you talking smoothies, it rips into Innocent, Boden, Pret a Manger, and Dorset Cereals.

Here's how it concludes:


[...] Maybe one day, we'll live in a better, more well-adjusted world. A world where bottles of juice will tell us to fuck off, and breakfast cereal boxes will detail all our shortcomings in a quirky font. Until that day, here's a word of advice. Next time your smoothie asks you to recycle it, tell it it's a wanker. Then drink some Fanta and throw the bottle into the road. That'll learn 'em.


You can imagine what the rest of the article is like, and it's an entertaining read. It's here.

Feeding at the edge
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