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Lights, camera, action: the kinetic colours of Irma de Vries

Lights, camera, action: the kinetic colours of Irma de Vries RBPR
Those of you who attended the recent Olafur Eliasson exhibition at the Tate Modern know how well a well-planned yet vibrant and accessible modern, interactive art exhibition can go down with the public. Moco in Amsterdam is aiming to replicate this success with a new exhibition from Irma de Vries.

Reflecting Forwardis the title of the exhibition. With mirror "infinity rooms", kaleidoscopes, bubbles, huge bright dots and manner of bright and playful stuff going on, it's absolutely something that passers-by would stop and wander into, without the feeling that it's "inaccessible" or high-concept. That said, de Vries has a concept in mind for this exhibition. What she calls Connectivism is described as:

Internet technologies such as web browsers, search engines and social media contribute to a new way of life. In it, the primary goal of art is to connect people in a world without borders.

Try explaining "a world without borders" to Donald Trump or the frothy-mouthed hard-right UK press and see where it gets you.

Not only has de Vries' studio - Studio Irma - developed this concept but they have also developed a new colour: a shade of pink designed "to induce energy and dopamine".

One might picture a Barbie house-like installation from the aforementioned quote but the use of colour, shape, reflection and sensory stimulation offers something much more considered, and much more stimulating. We could try to analyse the exhibition in greater detail, but what the hell. The blurb here says that de Vries' art "... makes people feel happy" and who can argue with that most basic and yet most underfed emotion?

Reflecting Forward ​is on until September at Moco; info here

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