Our friends at Webit are getting ready for this year's event, once again taking place in Bulgaria, on 26-27 October. Here's some info from the Webit team on how preparations are progressing.
The Main Marketing Stage is, without any doubt, the heart and soul of Webit Congress. This is the place to hear visionary keynotes and action-provoking panel discussions on e-Marketing, e-Commerce, Social Media, where top experts of the world digital industry will share their know-how and will discuss the problems and the challenges in front of the marketing industry. As usual, the Main Marketing Stage shall host 700 attendees. The focus of the keynote presentations and the panel discussions will be on the successful practices from the CEE region and worldwide in areas like e-Marketing, models for client communications, strategies for presence of the brand in the social medias, mobile marketing, adapting the brand to the latest trends, etc. The speakers are Founders, Presidents and CEOs of some of the biggest, most successful, most innovative and fast developing companies worldwide like Microsoft, eBay, PayPal, Google, Facebook, Saatchi & Saatchi, etc. The Main Marketing Stage will offer its visitors one more surprise: the unique opportunity to meet in person one of the few digital magicians in the world – Marco Tempest.
For the very first time this year Webit Congress launched the DevCamp Workshops – the meeting point for top web/app developers from CEE and representatives from leading platform and operation system suppliers. During the event, the participants will share their huge experience and vision about the future of the platforms and the apps, will network and exchange contacts. Every workshop is half or full-day long and top experts will present in front of the audience techniques and strategies in the respective area. Among the speakers are John Lunn, Director of Platform and Integration, PayPal X, who will demonstrate the latest innovations in online payments.
The investment in startup companies and in business projects also holds a significant place– some of the biggest investment companies and business angels will come to Sofia for Webit Congress' StartUp Village, which will gather CEE's top startup companies. The conference program is focused on investments in digital technologies and startup companies from the region. The investors will share which are the project that they are keen to support, will make analysis of the present and future trends and will talk about their expectations regarding the development of the digital industry. Entrepreneurs and innovators from the region will be able to join different discussion panels with topics like how to find an investor, how to make a presentation, business plan and so on. The attendees of StartUp Village will meet Ilja Laurs, whose company GetJar was selected by the World Economic Forum as a 2011 Technology Pioneer. GetJar was listed as one of the "10 start-ups that will change your life" by Time Magazine.
The Creative Lounge will offer first-class conference program of successful practices and trends of the digital creative, shared by the leading industry specialists. Among the discussed topics are: how to use different advertising formats, how to build identity, successful use of apps, video content etc. The conference program of Creative Lounge will be useful to the advertisers and designers from the region.
Among the speakers are icons of the advertising and creative industry like Jason Little, Creative Director at Landor Associates Paris, Edward Opara from Pentagram, Tom Adams, Chief Digital Officer, FutureBrand Worldwide etc.
Developers, advertisers, distributors and investors will meet at Webit GamesVille, where they can engage in new opportunities and shape the future of the entertainment and gaming industry. The event is scheduled for October 26 at Sofia and will future a rich conference program, presented by the top experts and players in the areas of online and mobile games. This is about to become the most important gaming forum for CEE and will show the latest trends and successful practices in different areas – from business and marketing to development, production, design and visual arts. Specially for Webit comes one of the founders of Angry Birds – Julien Fourgeaud.
This years' topic of the traditional MasterClass is "Communities: When Personal and Corporate Values Merge" by Gillian Muessig, President and Co-Founder of SEOmoz – the most renowned supplier of SEO-services and a top figures in one of the most pro-active professional societies in the web. Gillian will share with the attendees proven strategies and modern practices on how to build a society around your brand, the fans and the word-of-mouth marketing; how to use it as the fundament of sustained business development. The Masterclass would be quite useful for everyone: from startup companies that are aboutto develop their business, SEO and digital specialists, to company leaders who are interested in global marketing trends.
The Free Seminars will offer a free conference program, with topics like mobile and digital marketing advertising, e-Commerce and social media, presented by suppliers of first-class services and technology providers. Among the speakers are Artur Banach from Netsprint, Odysseas Ntotsikas from Thinkdigital, Andri Viiand from Altex Marketing, etc.
More info on the event and its speakers can be found here.