Google simplifies brands: goodbye AdSense and DoubleClick

Google simplifies brands: goodbye AdSense and DoubleClick
The big G has overhauled its advertising offer, to focus on three primary brands:  Google Ads, Google Marketing Platform, and Google Ad Manager. ​Google AdWords is now Google Ads. Expanding the service's positioning to the SME market, Google has also announced Smart Campaigns, where media buying is largely automated. (One might see this as a g...
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