These new machines, of which Mr. Coffee was the first, were, in some ways, similar to the old percolator: heated water was still forced up from the reservoir and dripped down over the ground coffee.
Keurig and the K-Cup – the next iteration
Having banished the percolator from the modern American kitchen, the electric drip machine reigned supreme for the next three decades. Although some people continued to use percolators – or other coffee makers like the French press – America took the electric drip machine to heart. However, like the percolator before it, the electric drip machine was destined to be replaced by another, more modern device.
The problem with drip machines was that once the coffee was brewed, if it sat on the hotplate for too long, it would quickly stew and become bitter – much like percolated coffee that had been left to recycle for too long. In particular, this kind of bitter, bad coffee that had been sitting around for hours became a familiar feature of American office life up and down the country. Then, in the early 2000s, somebody came up with an idea to solve the problem of awful-tasting office coffee. That idea was to create a machine that brewed individual cups of coffee from single-use pods; the company that came up with this concept was called Keurig.
Although originally only intended for office use, Keurig machines (and Nestle's similar proposition, Nespresso) proved so popular that a home version was soon released. Nowadays, it is estimated that one in three American households owned a Keurig machine. How did this happen?
Keurig machines tapped into a need for ever greater convenience and speed – coupled with a growing awareness about coffee and the desire for a better product.
The design of the original Keurig machines was minimalistic. Customers didn't want to be confused by an array of buttons, knobs and lights, they just wanted their coffee to be ready with the minimum of fuss. With a Keurig, all you do is pop in a pod, hit brew and wait for your drink to be served. Every cup is perfectly brewed and there is no problem with stewed, bitter coffee. There's no measuring or dosing, and there's no cleaning up after.
The return of the drip coffee machine?
Keurig machines aren't perfect, however. Using pods is not cheap, and there is also the significant ecological problem of what happens to all those used – non-recyclable – pods and cups. Furthermore, coffee drinkers have become ever-more discerning and knowledgeable. With the advent of the "Third Wave" coffee movement has come a heightened awareness of brewing techniques, origins, varietals and, above all, specialty coffee.
The Specialty Coffee Association of America is an organization dedicated to promoting the production and appreciation of the very best coffees, and they have created what is known as the "Golden Cup Standard" – their guidelines to brewing the perfect cup. These guidelines are intended to help baristas brew by carefully controlling all the parameters involved in brewing, including water temperature, dosing, brew time and so on.
However, the SCAA has also approved a very small number of brewing machines – those that have been carefully designed to mimic the barista's art and produce the highest-quality cup of coffee possible.
For coffee lovers who want to move away from the over-simplified and restrictive brewing process of pod-based machines, these SCAA-approved brewers offer the chance to rediscover the craft of an expert barista at home.
It could be argued that these brewers reflect a wider shift in consumer habits away from speed and convenience toward the desire to take the time to enjoy and appreciate high-quality food and drink – as well as a desire to explore and modernize more old-fashioned practices.
A coffee-brewing revival?
While there's no suggestion these machines are about to bring about the imminent demise of the ultra-popular pod-based machines, this new generation of brewers designed for the precise brewing of exceptional coffee certainly gives coffee lovers an extra option to consider. These SCAA-approved electric drip brewers can comfortably take their place among other brewing techniques – including modern versions of the classic percolator – that are currently undergoing something of a revival.
Kathy Gallo is a self-confessed coffee fanatic.