Variety magazine this morning reports on Amazon Channels, a service where customers can order TV channel subscriptions direct from the Bezos empire, as part of their Prime subscription. It may not be well-known, but it has collared 55% of the TV channels market in the US:
Sources at participating video providers have long told Variety that Amazon has become a massive reseller, easily outpacing Google's and Apple's app stores. The success of Amazon's program also hasn't been lost on Apple, which is reportedly looking to resell standalone video subscription services via its TV app on Apple TV and mobile devices. However, those plans may not materialize until next year, according to a recent Bloomberg report.Janko Roettgers
"Amazon has quietly built a stronghold in the burgeoning direct-to-consumer market," said TDG president Michael Greeson. "Even with Apple's pending entry into this space, we expect this dominance to expand further in the next five years."
If you're thinking that Sky, BT and Virgin have the TV subscription market sewn up in the UK, then this may give you food for thought: Amazon Channels is now in the UK too.