1 minute reading time (216 words)

“We are never going to understand the world more broadly“: Holly Herndon and James Bridle

“We are never going to understand the world more broadly“: Holly Herndon and James Bridle Still from “Eternal“, Holly Herndon

Many of you will be familiar with both Holly Herndon and James Bridle - for different, but possibly overlapping, reasons. Both have a deep and sustained interest in artificial intelligence, human/machine interaction, anthropology, and of course aesthetics. Bristol‘s own Crack magazine, perhaps the nearest thing that we have in the UK to Pitchfork (and 1000 times better), interviewed Bridle and Herndon together late in August.

We've seen in the States over the last several years a slight shift in dialogue towards Silicon Valley ideology. I see this optimistic option, but then, even watching the Congressional hearings with Zuckerberg and just seeing the lack of technical understanding… that's when I become pessimistic. I wonder: without a broader political will how these things be shaped? Because right now they're being shaped by the market, by capitalism. And if we've learned anything from the last several decades, it's that capitalism is not equipped to deal with issues of climate change or ethics. So, how do we find that collective will to shape these conversations actually from the protocol level, from the very foundational level to steer the ship?

Holly Herndon

You don‘t really need us to tell you that this is an excellent read and, yes, you should be paying attention to both interviewees, collectively or otherwise.

It‘s here.

Social media: time to grow up
2019's social media image optimisation handbook