1 minute reading time (74 words)

Why anger is good for advertising

Why anger is good for advertising Nathan Keirn

Jim Carroll, the former Chair at BBH, has written an excellent piece about why slogans are good for advertising, citing contemporary politics as a comparator for their effectiveness.

Like any well-crafted copy, the best political slogans define how we feel about an issue; compress it into something clear, precise and strong; find fellow feeling with others; and motivate us to get out and do something about it.

Jim Carroll
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